In 1994 Sand Dollar Sports brought John Flynn on board to expand operations and create new windows of opportunity. During the next 8 years Sand Dollar Sports expanded its tour offerings to all the major cruise lines more than tripling its capacities while maintaining a spotless safety record. In 1996 the opportunity arose to begin working with the Reef Club Cozumel as their in house dive operator.

We brought to the table many unique characteristics which allowed the new owners to move forward with confidence and ease. Sand Dollar Sports is the only tour/dive operator on Cozumel island to adhere to the rigorous standards of operation and safety needed to partner with the cruise industry.

We started with the Reef Club and its original 260 rooms on December 17th 1997. From that day forward there was no looking back. We have grown and reinvested and continued to look forward as the hotel and its facilities have grown.

In 2009 the hotel now known as the "Sabor Cozumel Resort and Spa" boasts 402 rooms and a solid 4 star rating.

Over the last ten years we have been through good times and bad, with Mother Nature releasing her fury in the form of hurricanes. We have rebuilt alongside our partner hotel and made our facilities even better. Presently, Sand Dollar Sports boasts a fleet of 16 vessels, 130 employees and 7 locations on the Island of Cozumel.

We provide service on average to 250 guests daily or over 90,000 guests annualy. This makes us the largest and safest dive operator on the island. We carry the most comprehensive insurance coverage available. Our clients include Crystal Cruise Lines, Cunard Cruise Lines, Disney Cruise Lines, Azamar to name a few high end ships we work with. Carnival Cruise Lines, Royal Caribbean, Norwegian Cruise Lines, Holland America and Princess Cruise Line are all long standing partners and would be more than willing to vouch for our record of customer service and safety.